Welcome to Comms, Actually - a sponsored mini-series by Propeller Group, a specialist B2B PR, content and business development agency. You can find out more about them and Comms, Club that they run which brings together people in communications talking about the big issues. You can find out more at www.propellergroup,com
This episode is with Tom Holder, the head of communications for the British Retail Consortium, the trade association for retailers in the UK. He delves into the reality of managing comms and how busy it gets as the retail landscape continues to change and technology shifts consumer behaviours.
You can read up more about the BRC at www.brc.org.uk